What Is The Metaverse (And How To Hack Metaverse Marketing)

Metaverse: The Next Evolution Of The Internet

Facebook set the world on fire with a strategic rebranding to Meta. Now an avalanche of companies, including your own, are asking this: what is the metaverse?

Before you continue this post and your research let us say congratulations, because you’re on the path to successfully marketing into the future.

If you’re looking for services to leverage marketing in the metaverse with hands-on guidance and strategies implemented for your own business, let us know how your goals.

But if you’re just looking to learn for an edge in the markets, continue reading and enjoy the start of your metaverse journey!

Understanding The Metaverse

IMVU is a social networking platform that has users make online avatars and virtually meet people. It was founded in 2004. Second Life is a similar platform. It was created in 2003. Gaming platform Roblox has an entire ecosystem of community building and started in 2006. 

These niche worlds that existed in specific gaming communities were a precursor to how life will look as technology progresses. 

With virtual reality hardware, users are transported inside of the virtual lands. They can now be fully immersed in these digital experiences. People are no longer extending themselves into games. VR has made it possible to get a full experience. That’s only a part of the whole.

Remember Pokemon Go? That’s augmented reality, or AR, but with your phone as the experiential tool. The next step to the metaverse will come in the form of wearables like glasses or even contact lenses. 

Augmented reality brings that virtual world and plants it in the physical world. AR technology lets people hang out in their friends room when they’re miles away from each other. 

Decentraland and Cryptovoxels allow you to own plots of land, buildings, and items as non-fungible tokens (NFTs). Blockchain technology makes it possible to track digital ownership. 

You can own a piece of land just like physical real estate where you can host events, advertise your company, or even rent out a space. Host a digital art gallery, stream your event live, or put on a conference. 

bring you the best results. 

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